E-Marketing Workshop - This presentation focusing on web design and search was given at Aberystwyth University to graduates looking to set up businesses as part of the Welsh Assembly Government’s Graduate Start-up programme.G2E Start-up Aberystwyth June 5th 2008

Testing in Email Marketing -  Why opinions get in the way of what we are trying to do.  Why testing is a strategic issue. Areas to focus on - data gathering, delivery, engagement, action and conversion rate testing. IDM Keynote Address IDMF May 2008

On-line Reputation Management - Why reputation management is critical to digital marketing success. How to monitor your on-line brand.  What to do if your reputation is damaged. Central and Eastern Europe Digital Marketing Conference, Vienna April 2008

Introduction to E-marketing -  An overview of digital marketing for SME’s in Wales, looking at setting objectives, building persuasive web sites, search marketing, measurement, testing and email marketing. Welsh Assembly People In Business Seminars January 2008

Testing In Digital Marketing - Why our opinions are not important.  How to test in paid search.  Multi-variate page testing and landing page optimisation.  What does the technology do and how easy is it to start?  Ad:Tech IDM Forum September 2007

Retaining customer on-line - Why retention is so important. What companies do it well on-line.  Why its vital to segment by value.  Getting close and staying close with personalised web content and triggered emails.  E-consultancy Masterclass Retention Keynote 2006

Turning Search Traffic into Revenue - Integrating registration calls to action on key landing pages marketers can build a prospect file as well as generate traffic from paid and natural search  NetImperative DMZ Show 2005

Scream if you want to go faster - Why email marketing allows marketers to respond to opportunities much more swiftly than through many other channels. How to make campaigns more effective by using data faster.   Direct Marketing Show 2005

How Testing will improve your email marketing - Why testing is so important, how to test (multi-variate testing, A?B testing and back-testing) and a few quick and big wins for marketers to be working with.  IDM Seminar Internet World 2007

Direct Marketers will inherit the Digital World - The similarities between traditional direct marketing and digital marketing, and why direct marketers will eventually, take over! IDM White Paper Internet World 2005

The Evolution of Email Marketing - How email has establised itself as a mainstream medium, how organisations are using it and how to get the best out of this powerful medium.  Some thoughts on where you can extract the best value out of email.   Internet World 2007

Of course, if you’re impressed with some of this thinking, just imagine what a difference we can make to your on-line business.  If you’d like to have a discussion about how we can improve your digital marketing, through consulting or training, click on the button on the right and let us know...