Email Marketing

Why is email marketing worth a page all to itself? Well, the Direct Marketing Asssociation USA in their “Power of Direct” 2007 says that email marketing “continues to deliver the highest ROI...over $51 for every $1 spent”. Jakob Neilsen, web marketing guru,  says that “if you don’t have an email newsletter, then starting one is probably the single highest ROI action you can take”.  But so much email marketing is sub-optimised...un-segmented, non-personalised, badly rendered email messages blasted out every month probably do more harm than good.  So it’s the most profitable tool you have and you need to get it right, which is where our skills come in. E-consultancy said “David Hughes probably knows more about email marketing than anybody else in the country” and here’s why...
Email Marketing Thinking

He has been working with the Direct Marketing Association for 7 years. He helped set up the Email Marketing Council in 2003 and is the author of two key reports - the Email Marketing Quarterly Benchmarking Report and the Email Marketing Annual Client Survey.  He compiled E-consultancy’s “Email Marketing Request For Pricing” document that provides the key questions you need to ask and the process to follow when selecting an email marketing broadcast partner.

As independent consultants we have run courses for companies in Financial Services, IT, Charities, Retail, Travel and Leisure and Trade Associations. We tackle everything from legal issues, supplier selection, data gathering, testing, to building contact strategies.  With an extensive library of thought leadership material to draw on, as well as almost 10 years experience in email marketing we’re confident that we can build a programme to make your email marketing more successful.   

Email Marketing Training
Email Marketing Consulting

As consultants we have extensive experience of planning, managing and analysing campaigns and works closely with technology providers such as Emailvision, Responsys and Communigator. We have devised email marketing strategies, helped clients use email to support their retail strategy and integrated email marketing with Key Account management for global IT organisations.  We’d love the chance to push your email marketing to more successful levels. 

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 29 Deerings Road Reigate RH2 0PW    Tel: 00 44 (0)1737 21 81 71  Mob: 00 44 (0)7919 89 50 54