Non-Line

Attribution. Never mind obsessing about how important a banner click-through was in the generation of an on-line sale, there are even bigger things to worry about. Like how important a catalogue mailing was in generating an on-line sale, or which in-bound telephone orders were in fact driven by search, or blogs, or user-generated content.  Lord Lever had it easy when only half his advertising was working...in a non-line marketing world how much of yours is working by driving off-line sales from on, or from the web to call centre?

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Customers move from on-line to off-line and back again!

Off-line Behaviour

Articles in media, conversations with friends

Visiting branches and gathering sales literature

Talking to staff, or asking questions by phone

Buy in-branch or order over the phone

Supplier Research

 Product Evaluation

Pre-purchase Qualification

Product Purchase

On-line Behaviour

Searching web sites for product reviews and discussion

Search on price comparison/review sites

Comparing price, delivery and support across several sites

Payment or commit to purchase on-line
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By thinking about integrated marketing we’ll improve your on-line effectiveness, and make your off-line campaigns more successful. Understanding how people move from off to on-line will improve how you deploy campaigns and how you drive people from direct mail to web, or from email to store.info@nonlinemarketing.com
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 29 Deerings Road Reigate RH2 0PW    Tel: 00 44 (0)1737 21 81 71  Mob: 00 44 (0)7919 89 50 54